Yaitte is an independent British brand with honest principles. Since the beginning, sustainability and transparency have been at the core of business, and it’s an evolving journey. Each season, we strive to improve our materials and manufacturing techniques, while minimising our impact on the planet.

As a brand rooted in travel, rising sea levels are never far from thought. Yaitte founder and mother of two Danielle Windsor lives on the British coast and is passionate about protecting the ocean – earth’s most valuable ecosystem – for future generations.

“I want Yaitte to be a purpose-led brand that I’m proud of in every way, from the fabric choices we make to the workers we support and the accountability we hold ourselves to.”

Danielle Windsor, Yaitte founder

Traceability is paramount, so we meticulously select partners with transparent and ethical supply chains. We work with specialist artisans in Europe who align with our Sustainability Commitment and meet our unwavering standards of production. We will never settle for second-best, so sourcing the highest quality sustainable materials is an evolving process. Internally we don't have all the answers, so we are proud to have joined forces with key organisations across the business to help us develop.

As a small independent brand, we have the flexibility to adapt to new technologies and implement impact-reducing changes quickly and efficiently. We’re not afraid to go back to the drawing board.

We have also set ourselves ambitious sustainability goals within an ESG (Environmental, Social and Governance) framework. To achieve these metrics, we have built targeted KPIs and policies; we will continue to conduct regular audits, training and workshops; and stay up-to-date with the latest industry developments. Our packaging is 100% recyclable, printed on FSC-certified biodegradable paper using water-based inks. Every element is thoughtfully considered.

“We are determined to be a force for good that continuously adapts and evolves to keep our environmental impact minimal.”

Danielle Windsor, Yaitte founder

Improving our accountability and transparency is an evolving goal as we continue to partner with the right suppliers to create our collections in safe and fair conditions. We will always treat our employees with respect and pay them a fair wage, because protecting our people and our planet is paramount.

And that’s just the start.

Yaitte is focused on genuine long-term progress and determined to establish itself as a brand with positive social consequences. As our community grows, so will our sustainability goals. We are committed to making responsible choices every day to minimise our social and environmental impact. 

All acts, big and small, count.